When we told our friends and family that we were going to be changing our beloved name from College Movers to Uni Movers, it turned a lot of heads.
“You and I Movers?”
“You need Movers?”
“No!” We’d say, “Uni Movers, as in Community University Movers!”
We know it’s a little unorthodox to change your name as a growing business, especially because we had owners repping the College Movers name in North Carolina, South Carolina, Massachusetts for a year, and in Iowa for four years, but we truly think that we needed a change, and the sooner, the better.
Why Change Names
The biggest reason we wanted to change names was because we wanted to be more than what “College Movers” said. We wanted to support local businesses, become entrenched in the community, all while continually supporting college and university students. While it was a fantastic name and really let people know that our movers are college students, the name presented its own problems.
"College Movers? Do you guys move more than just college students?"
This was a common one, constantly we would be asked if we provided residential services, or commercial services (Hint: We did! We are a college moving company, but our specialty is commercial and residential!)
"You mean College Hunks?"
When we got started in new communities, and talked to people about College Movers, people would often times confuse us with College Hunks. Of course, we wanted to be our own thing and we hated this confusion. It would usually only last a few weeks until we would get some local brand recognition, but you never like to hear clients confusing you with a competitor, especially one representing something totally different from what you were trying to make.
Why Uni Movers?
Uni Movers, or UniMovers (We use them interchangeably) encompassed what we were trying to build. Local moving companies that worked with other small businesses to become an integral part of the community, while helping support university/college students. We would still provide college movers, but it wouldn’t be our sole distinguisher as a moving company.
How We Tie in the Community
We’re always working to become a bigger part of the community. Every location is locally owned by a community leader, and we push for community involvement, by getting involved with a local non-profit. We’re also working on getting you a directory of local businesses with a social mission in your very own community! We’re always looking to see how we can do more, so please reach out to us if you have any ideas!
Thank You For Supporting Your Local College Movers
It’s been an amazing journey moving our previous clients and working with other small businesses, colleges and universities in our community like Coe College and University of North Carolina Wilmington. We thank you so much for your support us, and we hope you’ll continue to support us as we transition into our new name, Uni Movers!