How to Capture UTM Parameters and Pass Them Into JotForm Using Google Tag Manager & Cookies

Capturing UTM parameters (such as utm_source, utm_medium, utm_campaign, etc.) is crucial for tracking the performance of marketing campaigns. One of the most effective ways to capture these UTM parameters on your site and pass them into forms, such as JotForm, is by using Google Tag Manager (GTM). In this tutorial, we’ll guide you step-by-step on […]

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